Market Research of a Magazine

The market research of a magazine is a strategy that lets producers learn more about the audience and their preferences. This is to attract the audience and gain more advertising sales.

To do this, firstly it includes developing a circulation strategy. This includes defining your objectives to help you focus on the research you need. 

The you will have to figure out what you already know and use that to determine what kind of research do you need. This could include quantitative and qualitative research. After the research has been collected this is where you begin to meet your objectives by seeing if you have all the information you need. 

It would be best to have a systematic schedule of customer visits to help form a concept of how the people think of your publication. All this will be then used to create a survey for your audience which will help you know what type of content they would like to see. 

Then you just repeat this process and make sure everything is settled and to the audiences likings. 

Information source: https://www.spyglassintel.com/five-steps-to-develop-an-effective-magazine-market-research-strategy/